Marketing & Communications Manager

Burberry (Hong Kong, China, APAC) | More jobs from Burberry (Hong Kong, China, APAC)
Marketing & Communications Manager


  • Develop local marketing strategy, based on global and regional strategy, supporting local business objectives in collaboration with retail business leadership team and Marketing and Communications regional leads
  • Agree budget with Marketing and Communications regional & finance teams as well as country lead
  • Ensure best in class delivery against all agreed plans, including tracking ROI against all initiatives
  • Understand local consumer behaviour and needs and ensure those are translated into local plans, tailoring corporate initiatives to the country
  • Feed local insights and ideas up to local and Asia Pacific strategic leads
  • Work closely with Merchandising, Retail, Customer Value Management and Burberry Private Client teams to better plan and adjust marketing tactics.


 External Communications

  • Own relationships with local fashion media and place stories/ product coverage
  • Hold limited samples for press appointments in showrooms where relevant and for send out for shoots
  • Manager PR moments (store openings, events, CB interviews) as needed
  • Develop local business media relationships and partner with Corporate team on in-market corporate relations/exec communications activity as required (e.g. crisis handling, Regional CEO programme)
  • Cultivate and manage relationships with local talent (events, dressing, invites etc.)


 Internal & Partner Communications

  • Implement country messages as agreed at regional level
  • Implement any country specific partner messages as agreed at a regional level
  • Feed into regional key country partner moments to ensure overall communication plan fit for purpose


 Brand & Retail Marketing Events

  • Working closely with retail team and creating opportunities to engage with new customers and to retain existing customers, enhancing their loyalty
  • Planning and arranging retail communication tools such as direct mailers, brochures, and e-DM. Collaborating with retail team to secure exposure in local media, such as seasonal catalogues, websites, and in-store signage, in key sales momentum.
  • Managing event budget, setting clear KPIs, and measuring and reporting ROI.
  • Keeping an eye on competitors’ activities, reporting best practices to UK and local key stakeholders




  • Tertiary education specialising in Marketing & Communications


 Strong experience in media / luxury industry including 3-year digital marketing experience

  • Experienced in retail marketing/communications experience within internet and social media
  • Experienced in media agency relations and working within a matrix organization
  • Excellent English verbal written communication
  • Solid interpersonal skills
  • Capable of juggling multiple projects simultaneously and working to challenging deadlines
  • Strong organizational and follow-through skills
  • Ability to prioritize and manage time effectively
  • Detail-oriented
  • Proficient in PowerPoint and Excel
  • Analytical expertise
  • Proficient at communicating strategies to local and regional teams

12 Dec 2017



Hong Kong, Hong Kong

Apply Now

Marketing & Communications Manager

Burberry (Hong Kong, China, APAC)